Based on Google Maps business listings, we have identified 34,040+ verified mortgage brokers across the United States, specializing in residential purchase loans, refinancing, first-time homebuyer programs, and alternative lending solutions. This comprehensive directory serves wholesale lenders, lead generation companies, CRM providers, and mortgage technology platforms targeting independent mortgage brokers and brokerage firms.
Mortgage Broker Industry Market Data
Top 10 Cities by Mortgage Broker Count
Top States by Mortgage Broker Count
Specialization Distribution
- • Residential Purchase Loans: 85%
- • Refinancing: 78%
- • First-Time Homebuyers: 68%
- • Non-QM/Alternative Loans: 52%
- • Investment Property Financing: 35%
How to Successfully Reach Mortgage Broker
Growth hackers and marketers targeting Mortgage Brokers need to understand the unique timing and communication preferences of this profession.
Optimal Contact Timing
Mortgage Brokers have distinct busy and slow periods. Tuesday-Thursday, 9-11 AM or 2-4 PM, avoiding borrower consultation hours and rate lock deadlines The best outreach window is Spring buying season (March-June) and refinance waves during rate drops when Mortgage Brokers are more receptive to new solutions.
Key Pain Points to Address
- Generating consistent, high-quality leads in competitive market
- Managing lender requirements and constantly changing guidelines
- Competition from direct lenders and online mortgage companies
- Maintaining profitability during low-volume periods
- Keeping up with regulatory changes and compliance requirements
Effective Email Subject Lines
Mortgage Broker respond well to specific, value-driven subject lines. Examples that work:
- "Generate 30% more qualified mortgage leads this month"
- "Compare rates from 50+ lenders in seconds"
- "Streamline your loan processing and close faster"
Decision-Making Process
Most mortgage brokerages are small operations with 1-5 licensed brokers, often operating independently. Independent brokers make their own purchasing decisions, while brokerage owners decide on team-wide technology and services.
Qualifying Mortgage Broker Prospects
Ideal Company Size
- Solo brokers: Need CRM and basic processing tools
- Small brokerages (2-10 brokers): Require team collaboration and lead management
- Larger brokerages (10+ brokers): Need enterprise CRM and advanced analytics
Budget and Investment Indicators
- Monthly loan origination volume (10+ loans indicates established practice)
- Marketing spend for lead generation ($2K-$15K+ monthly)
- Technology investment in CRM and loan processing tools
- Lender network size (20+ wholesale lenders indicates serious operation)
Key Qualification Questions
- How many loans do you close monthly?
- What CRM or loan origination system do you use?
- How many wholesale lenders do you work with?
- What's your primary source of new borrower leads?
Value Proposition Alignment
When reaching out to Mortgage Brokers, focus on these proven value propositions:
- Lead generation and borrower marketing platforms
- Multi-lender rate comparison and pricing tools
- CRM systems and loan processing automation